The retail sector in Germany faces enormous challenges this decade. These times demand creativity, innovation, and forward thinking solutions—but also courage and decisive action.
The new book published by Handelsimmobilien Heute, titled “Fit for the Future? – New Obligations and Opportunities in Retail“, brings together insights from some of the most renowned experts in the industry. Among them is our CEO James McEvoy, who highlights the trends and strategies essential for landlords and managers of retail properties to remain competitive and successful.
Here are a few key excerpts from his opinion piece:
𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐬 𝐚 𝐃𝐫𝐢𝐯𝐞𝐫 𝐨𝐟 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧
“To achieve data-driven efficiency in retail properties, it is crucial to systematically collect and analyse relevant data. The goal is to provide real-time insights, enabling tenants and property owners to optimise operations and reduce costs.”
𝐀𝐈 𝐟𝐨𝐫 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭
“AI plays a vital role in better understanding customer behavior in physical retail. By leveraging personalisation, gamification, and sustainability-focused strategies, customer engagement can be enhanced, bringing in-store retail on par with e-commerce.”
𝐍𝐞𝐭 𝐙𝐞𝐫𝐨 & 𝐃𝐞𝐜𝐚𝐫𝐛𝐨𝐧𝐢s𝐚𝐭𝐢𝐨𝐧 𝐚𝐬 𝐚 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐄𝐟𝐟𝐨𝐫𝐭
“Landlords and property managers are supporting tenants with data analysis, energy-efficient technologies, and ecological as well as social initiatives—approaches that not only reduce emissions but also transform retail centres into hubs for education and community engagement.”
𝐒𝐭𝐫𝐨𝐧𝐠 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 is 𝐊𝐞𝐲 𝐭𝐨 𝐒𝐮𝐜𝐜𝐞𝐬𝐬
“Trust-based tenant relationships are essential for introducing innovations, responding to market demands, and successfully implementing necessary changes.”
The full publication is available here (see pages 44-45 for the article).